ADA Website Compliance: What it Is, Why You Need It, and How to Make Your Website Accessible

ADA Website Compliance: What it Is, Why You Need It, and How to Make Your Website Accessible

October 21, 2019

Over the past several years, we have fielded countless questions from clients and prospective clients regarding the Americans with Disabilities Act (ADA) and whether it extends from physical property to digital property. The answer is yes. Just like your ...

The Importance of an Effective Insurance Website

February 1, 2019

This post was originally published on October 10, 2014. It was updated and republished on February 1, 2019. A common misconception among our clients is that a website is a one-and-done deal. They feel that once they’ve set up ...

Your US Business Should Be GDPR-Compliant

June 26, 2018

I recently had a conversation with one of our attorneys, Michael Hellbusch of Rutan & Tucker, LLP, about the implementation of the General Data Protection Regulation (GDPR). If you haven’t heard already, the GDPR is a regulation on data ...

The Importance of an Effective Insurance Marketing Website (Part 2)

August 21, 2017

Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing,  we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...

How Are You Executing Your Keyword Strategy?

June 17, 2015

Keywords are to Internet marketing what lists are to traditional marketing. Building a website, or a page on a website without considering keywords is like listing your business in a directory without telling people what you do.  Like the ...

Local SEO for Insurance Agents: An Introduction

November 17, 2014

Local SEO for Insurance Agents: An Introduction The way people have searched has evolved. From the original concept of the internet in 1962, this “Galactic Network” of interconnected computers has evolved into something more. As Google continued to grow, ...

The Importance of an Effective Insurance Website- Part 1

October 10, 2014

The Importance of an Effective Insurance Website- Part 1 By Larry Neilson, CEO, Neilson Marketing Services There are, on many occasions, insurance clients we hear from that feel their existing website is doing great, and that building and maintaining ...