Meet Our Industry Leaders

Work with a marketing agency led by experienced insurance marketers. Are you ready to discuss strategy?

Larry Neilson

CEO & Founder

With 35 years in the Property/Casualty insurance industry under his belt, Larry has helped insurance agents, carriers, MGAs/MGUs, wholesalers, program administrators, and vendors capitalize on the latest in sales and marketing, data development, Internet marketing, SEO, email marketing, and social media distribution.

As CEO and co-founder of Neilson Marketing Services and ProgramBusiness.com, Larry and his team have set the standard in P/C outbound telemarketing, data analytics for niche marketing, online insurance coverage searches, program accessibility, specialty insurance placement, and lead/nurture campaigns.

Over the years, Larry expanded Neilson Marketing’s programs to provide digital strategies for both retail and wholesale entities as well as vendors in the industry.

Larry is a frequent speaker on marketing at many association and insurance company seminars, conferences, and conventions. He received his SEO, SMM, and Internet Marketing Certification from the University of San Francisco in 2011.

Jeff Neilson

Founder & President

Co-founder of Neilson Marketing Services and ProgramBusiness.com, Jeff has 30 years of experience in the insurance industry putting his expertise to work for P/C agencies, MGAs/MGUs, wholesalers, E&S brokers, and program administrators nationwide. With Neilson Marketing, he has implemented the gold standard in insurance telemarketing for more than 5,000+ agencies, brokerages, and companies across North America with customized, targeted lists, qualified leads, appointment-setting, relationship marketing programs, response tracking and analysis, and sales center consulting.

Jeff’s responsibilities as president of ProgramBusiness.com include overseeing the optimization of the online platform to enhance the already widely successful virtual wholesaler/MGA/E&S broker Storefronts for maximum lead generation and conversion.

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