There are familiar myths about insurance social media marketing found in numerous online articles and other media sources. These myths are problematic because many social media campaigns by insurance companies use these strategies to effectively market their products. There is good reason to stick with proven social media realities and debunk the inaccurate claims.
Social Media Marketing Myths That Need To Be Debunked
These are five common social media marketing myths making the rounds on the internet.
1. Your Customers Aren’t Using Social Media
Established social media platforms continue to gain popularity, even with the addition of newer apps. Recent statistics reveal that Meta’s core platform group (which includes Facebook and Instagram) has 3.58 billion monthly users. The projections for 2022, show that social media sites will reach 3.96 million users. Advertising on social media platforms remains one of the most effective ways of getting the word out about your insurance services and products.
2. You Need All the Social Media Apps
There is a continual race to offer creative content and new tools to attract users to social media platforms. However, you don’t have to use every available application to promote your business. With all good advertising strategies, the key is to know what works for your customers.
It is good to have a mix of platforms that target different customer groups. Be selective about the time and energy you put into posting on various applications and see where you get the best returns on insurance social media marketing.
3. You Should Hashtag Everything
Hashtags are great ways to link to popular topics and draw a wider audience. It’s a great tool to make your brand user-friendly. You connect your post to conversational threads where you can find interested customers.
The problem arises with the overuse of hashtags or the consistent use of the same ones. Don’t overthink the use of hashtags. Use them only when it suits the post, and you want to draw attention to your message.
4. You Need Immediate Response Times
You have control over when you respond to customer inquiries and requests. If you get back to customers within a reasonable time, this becomes the expectation. Social media customer service that is not managed well affects your brand image. Consistent follow-up with people makes response concerns a non-issue.
5. You Don’t Need To Change-Up Marketing Strategies
A tried-and-true advertising strategy is difficult to break away from, especially when it’s been successful to your bottom line. Social media platforms usher in constant changes. You need to play the marketing game differently to stay current and effective on the social network. Think outside the box and have fun because that’s what attracts customers to your insurance products.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
