Your insurance company’s website is crucial to your marketing strategy. It’s the first point of entry for potential customers, and where they form their initial impressions of your brand and services.
As the foundation of your digital marketing efforts, your website is essential for directing traffic from various channels like email campaigns, social media, online ads, and SEO.
With a strong online presence, your website can significantly enhance your brand’s credibility and facilitate customer engagement. Your website is the backbone of your company’s digital identity, and a vital component in achieving your business goals.
Your insurance website is also where first impressions are made: 75% of people judge a company on its website.
Say easy navigation is the most important website feature
Appreciate when a website looks attractive and up to date
Say relevant content that speaks directly to buyers is very important
A website tells visitors how you will treat them. They want easy navigation, attractive design, fast load times, and digestible and relevant content from a website. If your insurance website meets these criteria, it lets potential customers and existing clients know their experience matters to you. Consider your website a representation or extension of your client servicing and their journey with your business.
A professional insurance website also builds trust with your audience, who will choose to remain on your site longer, creating more opportunities for your business to capture leads.
A well-designed website lets your business showcase your unique services and products and lets your audience know why they should choose you over the competition.
Our website design prioritizes user experience. We create an intuitive, user-friendly interface that drives traffic and achieves business objectives. Our process involves clean and organized structures that consider SEO and conversion rates. We’re passionate about delivering a seamless and enjoyable experience for all visitors.
We’re committed to creating a user-friendly and engaging experience for our clients’ website visitors. We prioritize intuitive navigation and a well-organized structure while keeping SEO and conversion rates in mind. Our goal is to attract and retain traffic to the site by providing an exceptional user experience.
We identify your unique value proposition – the why and how of your firm – to relay how your services and process provide value to your clients and differentiate your company from competitors. Your unique value proposition is prominent and woven throughout the content on your website while ensuring the content is targeted and relevant to your audience to help lead them down the sales funnel. Our strategy is to take visitors from awareness to purchase to advocacy.
This helps optimize the user experience so you don’t have visitors leaving your site. We perform regular updates to keep the site running smoothly.
Keeping your clients’ data safe is critical when providing online quoting capabilities, application submissions, portals, and call-to-action forms for lead generation.
We make it easy for you to see how your website is performing, including gaining access to traffic sources (organic search, email campaign, social media, direct), website sessions, users, pageviews, actions, and more.
Our staff (UX/UI, content, and SEO experts) meets with you and your colleagues to discuss your value proposition, products and services, and the pain points users face and how a particular product or service solves them. Our discovery helps form site navigation and structure, content development, and SEO research. We also go over the design process and deliverables.
Provide a sitemap outlining the navigation and various components of the website for review.
Research keywords or search queries people use in search engines (Google) to find the answers, information, or solutions to their problems to develop an SEO strategy relevant to your niche markets.
Based on our discovery and research, provide wireframes with content and design for a couple of pages for client review.
Write high-level, relevant content optimized for search for client review.
Create the entire website with functional and aesthetically engaging UI, SEO-treated product pages, fast load times, and optimal interactivity
Test site including web contact forms, live URLs, images, title tags/meta tags, site speed, browser compatibility, analytics tools (Google Analytics), and social media integration.
Before partnering with Neilson Marketing Services, our agency grappled with an outdated website and struggled to attract independent property and casualty agents keen on the natural food and grocery distribution sectors. Our aim to expand and appoint sellers for our exclusive program with an A+ rated carrier seemed like a towering challenge. Thankfully, Neilson’s team brilliantly revamped our website—enhancing functionality, speed, user engagement, and mobile responsiveness, alongside ensuring top-notch security and ADA accessibility. They didn’t stop there; their second-phase strategy revitalized our outdated agency dataset. By expanding our network with specialized agencies and commercial producers, they provided us with a targeted and rich dataset, complete with crucial contact information, enabling us to reach the exact audience our offerings were designed for. This strategic overhaul not only aligned perfectly with our goals but also propelled our agency into new realms of success and connectivity within the industry. Neilson’s comprehensive approach and tailored behavioral email-marketing solutions have been a game changer for us, solidifying their place as invaluable partners in our journey.
As the President of ASIA, a premier wholesaler specializing in workers’ compensation for brokers and agents, I am excited to share the outstanding outcomes following our collaboration with Neilson Marketing. From the onset of our partnership, their team has not only identified but also assisted in securing and helping us bind significant business within the first 30 days. Neilson Marketing’s profound expertise and deep knowledge of the P&C insurance distribution meant no need for the extensive training period that other vendors often require. What set them apart even more was their precise understanding of the type of property & casualty agencies we aimed to connect with, making the process efficient and surpassing our expectations. Their knack for accurately matching our requirements with their insurance-specific dataset has made them an essential partner for ASIA, and we eagerly anticipate furthering this fruitful alliance. I wholeheartedly recommend Neilson Marketing Services to any company in the insurance space seeking to expand its reach with a specific type and or size property and casualty insurance agency.
As the President of a specialized MGA, Marine Agency focuses on the unique market of agents that write tattoo parlors, body piercing, and medispas, finding innovative and effective marketing strategies is always a top priority for us. That’s why we turned to Neilson Marketing’s turnkey approach, which has proven to be a game-changer for our business.
By leveraging Neilson’s comprehensive data resources from their extensive Agency Directory, fractional calling, advanced SEO techniques, and the platform ProgramBusiness.com, we have been able to connect with our target audience in a way that was previously unimaginable.
The results speak for themselves. Since implementing these strategies, we’ve seen a remarkable 40% increase in revenue on our brokered accounts in the first year of working with Neilson Marketing. This growth has not only solidified our standing in our niche markets but has also helped us grow.
The expertise and support from Neilson Marketing have been invaluable, providing us with the tools and insights needed to navigate the complex digital landscape effectively. I cannot recommend Neilson Marketing highly enough to any Managing General Agent looking to propel their business forward. Their tailored approach and commitment to results have made all the difference for us.
As the Chief Marketing and Business Development Officer at DUAL, I am always seeking ways to amplify our specialized programs. Programbusiness.com has proven to be an excellent tool, facilitating easy access of information about our offerings to agents within their extensive network of insurance professionals who are looking for a niche market. This strategic partnership has not only broadened our reach to new agents and brokers but has also provided us with valuable insights, fostering new connections and business opportunities.
We are ecstatic to share our experience working with a comprehensive turn-key marketing agency that has genuinely revolutionized how we approach marketing and branding at Commodore Insurance Services. Finding a partner that not only offers agency-specific data that’s tailor-made for our niche in the property & casualty insurance market but also provides an all-encompassing suite of services was a game-changer for us. This agency’s proficiency in insurance-specific call centers, cutting-edge website design, and their ability to deliver cohesive and impactful design services has seamlessly integrated into a holistic marketing strategy. This well-rounded approach has been instrumental in helping us appoint new agencies and increase submissions, perfectly aligning with the unique industry and underwriting parameters of Commodore’s General Liability Program for artisan contractors.
The level of detail and understanding this marketing agency brings to the table is unparalleled. We’ve been particularly impressed with the quality of leads and traffic; the influx of submissions from the agencies we’ve engaged with has not only been substantial but also of exceptional quality. These achievements are already setting us on course to exceed our goals and objectives for acquiring new business this year.
Working with a team that possesses the best P&C agency data available in the marketplace, combined with a deep understanding of the property and casualty insurance distribution, has been refreshing. Their expertise shines across the board — from crafting engaging blog content and executing precise outbound calling campaigns to designing compelling visual assets and conducting sophisticated email marketing strategies. It’s a relief not to have to spend time and resources to bring an external partner up to speed on the intricacies of our industry.
The collaboration with this marketing agency signifies more than a service engagement; it represents a strategic partnership that enhances our efforts to provide brokers with top-level insurance products swiftly and efficiently. Their dedication to excellence mirrors our own, reflecting in the improved outreach and engagement we now enjoy.
At Commodore Insurance Services, as we continue to lead in providing comprehensive insurance solutions for small contractor businesses, this partnership underscores our commitment to not only meet but exceed the expectations of our brokers and their clients. We look forward to achieving new heights in marketing and client engagement, thanks to this unparalleled collaboration.
I cannot thank Neilson Marketing enough for their exceptional service and dedication to helping my commercial insurance agency thrive. From the moment I engaged with them, I was blown away by their speed and attentiveness to my goals.
One of the things that truly sets Neilson Marketing apart is its willingness to listen and adapt. They not only welcomed my input but actively encouraged it, ensuring that every aspect of our marketing strategy was aligned with my vision. Their commitment to understanding my needs and preferences meant that every campaign they executed was tailored to perfection.
Thanks to Nielson Marketing’s expertise and strategic approach, I saw a remarkable increase in revenue in record time. What’s even more impressive is their ability to target the niche market I was aiming for with precision and accuracy. They didn’t just deliver results; they exceeded my expectations at every turn.
If you’re looking for a marketing agency that goes above and beyond to deliver outstanding results, look no further than Neilson Marketing Services. Their professionalism, creativity, and dedication make them an invaluable partner for any business looking to achieve growth and success.
As the VP of Marketing of Inszone Insurance, I feel compelled to express our company’s appreciation for the exemplary service provided by Neilson Marketing. Their exceptional grasp of data management and email marketing has been indispensable to our aggressive growth plan, focusing on mergers and acquisitions. Neilson Marketing has delivered precisely what we need: accurate, up-to-date Agency Directory data that is invaluable for precise targeting and efficient communication in our expansion efforts to help independent insurance agencies with a solid perpetuation plan.
Finding a marketing partner who truly understands the intricate process of acquiring and integrating new insurance agencies can be incredibly challenging. With Neilson Marketing, it’s like we’ve struck gold. They not only grasp the complexities of our industry but also engage with it in a way that yields actual results. We have particularly noted the significant engagement from agency owners—credit to Neilson’s tailored approach and unique dataset — which is remarkable considering some of these relationships may not fully materialize for years to come.
Their team goes above and beyond, fulfilling tasks and enriching our understanding of the market, positioning Inszone Insurance advantageously against our competition. Time and again, I have found that working with Neilson Marketing is not just a service—it’s a strategic partnership that adds value and insight, helping elevate our position in the insurance industry. This level of service and expertise makes Neilson Marketing a faithful ally in Inszone Insurance’s continuing success and growth.
We have worked with the team at Neilson Marketing over the years to design websites, advertising campaigns, and point-of-sale material. Every time we get an excellent, professional product that achieves the goal of boosting sales. They listen to their clients, learn their clients’ business and then help them grow. More than just an advertising firm, Neilson Marketing is a great business partner that can help your bottom line.
We began our relationship with Neilson Marketing well over five years ago as a result of an introduction from one of our regional carriers. At first, we were looking to bolster our agency website but the relationship quickly evolved into a look at the agency’s total digital strategy. That evolution included social media as well as drip marketing.
Learn more about our services and how we can help you connect with insurance marketing solutions and strategies that drive business opportunities and help your organization grow.
