Establishing an SEO Marketing Plan
Whether you are a multinational underwriter or a small boutique agency, you need to be visible to your target clients. There are many tools that an insurer can use to further its marketing campaigns, but few are as productive as search engine optimization. Insurance SEO is the key to generating leads, publicizing policies, and building the name recognition your company needs to thrive. If SEO is a mystery to you, though, you’re not alone. Effective SEO relies on a combination of high-quality content, strategic coding, and algorithmic programming to grant websites a higher ranking on search engines. Read on if you’re interested in creating an SEO strategy.
Research Your Keywords
One of the first steps to making a successful SEO strategy is researching the keywords that your clients will likely be researching. If you deal primarily in a niche insurance field such as golf course policies, for example, your prospective clients may use phrases such as “golf cart insurance” or “tee to green coverage” when searching for an insurer. Researching these keywords will help you optimize your site’s content and boost your visibility in search results.
Develop Your Social Media
Your website is an important hub for incoming traffic, but so is your social media. In order to achieve the best SEO strategy, you should invest in your social media presence and cultivate multiple active profiles. This can help you build an organic following and promote the content that you post on your website. In turn, this will increase traffic to your site which may help your search engine ranking even further. In order for the strategy to work, though, the content should be high-quality and directly relevant to your clientele’s concerns.
Build Your Links
Link building is one of the most successful tactics of SEO. The phrase refers to the practice of developing backlinks that direct more traffic to your website. In addition to the obvious benefit of greater exposure, this strategy lends your site a sense of authority that often results in a higher search engine ranking. Remember, again, that high-quality content is the key to success in this metric. If your website posts articles that are genuinely useful to readers, they are more likely to be shared, which generates backlinks organically.
Improve Your Accessibility
Improving accessibility is a major component of boosting your SEO ranking. This usually means optimizing your pages’ load time and ensuring that your site is mobile-friendly. To achieve this, you should ensure that there are no hi-res images that take a while to load. Many website managers have a built-in mobile setting for sites, but if you aren’t sure how to optimize your site for mobile browsers, it’s a good idea to reach out to a developer.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
