Google has rolled out its broad core update, and there are many factors that companies have to consider. Likewise, they must adjust their search engine optimization (SEO) strategies to pertain to this update. The broad core update is something Google implements a few times over the year to improve search quality properly.
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Google Changes Things Up
Google dominates the search engine industry. According to some sources, the tech giant enjoys a 91.88% global market share as of June 2022. Consider the following to understand the sheer volume of the company’s dominance and influence. At a rate of 99,000 searches per second, Google processes more than 8.5 billion daily searches.
For search engine marketers, the implications of this near-monopoly are clear — mastering Google’s search algorithm is critical to stay on top of the consumers’ minds. The best SEO ultimately helps propel your site rankings. It allows you to rank on the top page for a specific topic you are attempting to promote. Likewise, it can fluctuate depending on the Google search algorithm and the proper methods you take.
Google is constantly testing new features and measuring their impact. According to Google Search, in 2021 alone, the group conducted over 700,000 experiments, leading to over 4,000 implemented changes. Notable changes come from Google’s “core updates,” the latest rolled out in early September.
We have broken down what this core update entails to assist you in keeping up-to-date with these changes and their implications for your business.
Google’s September 2022 Core Update — What’s New?
Part of the difficulty in pivoting and adapting to changes in Google’s search algorithm is that the exact details of the changes do not come out easily. It’s no surprise that search marketers have had a challenging and turbulent 2022, with two core updates coming out this year.
In May of this year (2022), Google executed a core update, its first since November 2017, causing many sites to experience unprecedented peaks and troughs in recent years. According to some experts, this update caused traffic booms for financial advice and healthcare sites while contracting traffic for e-commerce and entertainment industry sites. New features implemented during this update included enhanced visual elements on search engine result pages (SERPs) for e-commerce users. Additionally, some industry gurus have noticed Google’s increased preference for video results.
While it is still early in deciphering the effects of Google’s September 2022 core update, speculation has been rife. Danny Sullivan, Google’s Public Liaison for Search, has hinted that this new spate of changes might augment features implemented in Google’s helpful content update. These features are an attempt to make Google’s user experience people-centric. As such, websites are now increasingly rewarded for design and content that will go toward impressing human beings instead of simply ticking boxes for algorithms.
It is worth noting that many of Google’s updates are not the result of direct human interference. The process of machine learning means that Google’s method of weighing various factors is automated. In essence, one should not despair if these updates negatively affect them. Through rational and well-thought-out testing, companies can accurately identify what needs to change on their site to adapt to a given update.
How The Broad Core Update Changes SEO
SEO is a strategy that helps attract consumers to your site and attain more business. However, it is not always efficient and often produces mixed results. It can also frustrate a business when they have finally mastered an effective SEO strategy, only for Google to turn things on their head. There were reports that some traffic has dropped between 20 to 60 percent for many webmasters. The highest impact of the rollout was on the day after the initial rollout.
Ways to Counteract The Broad Core Update
There are ways to counteract the changes that Google is making. Subsequently, a solid SEO plan lessens the blow the broad core update could create. The change that Google is implementing puts a broader focus on topic-based results instead of keyword-centric results. Creating continuous solid content can help overcome the issues that the Google Broad Core update can cause. Ensure that your topics are reliable and attractive to anyone that might look them up in a google search. It is especially essential in the insurance business, where you are attempting to attract people to your products. Likewise, you have a solid content creation plan that attracts the consumers you hope to attain.
How Does Expert SEO Help Sound?
If you want to give your website, and subsequently your organization, the best chance of success in light of the aforementioned changes, it is wise to seek professional help. Neilson Marketing Services is an agency that specializes in helping small businesses achieve considerable growth. Contact us today to begin your scaling journey.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
