In the modern era, insurance content marketing is a critical component of improving online visibility for your agency. Using content to tell your story, to share information about your products and services, and to answer consumer questions all work to drive business growth. Great content is the key to long-term success, yet not every business has a talented writer on staff. A third-party content writing service can help you get the most from your online content, allowing you to focus on what you do best – growing your insurance business.
Why is Content Marketing So Important?
As one of the proven ways of attracting new audiences and engaging with them, content marketing has risen to the forefront of digital marketing initiatives over the past decade. Content marketing offers several benefits, including:
- Developing brand awareness.
- Improving audience engagement.
- Building and reinforcing brand loyalty.
- Driving sales growth.
Insurance content marketing is of particular importance because it allows insurance businesses to answer common questions of consumers who may be searching for details about your agency’s products and services. Well-written content has the power to produce incredible results; in one case study, a marketing firm generated thousands of new leads and over $1 million in additional revenue by leveraging content marketing. With these benefits in mind, it is clear that content is a critical tool for insurance business growth.
Struggling to Produce Content? Outsource the Content Writing Process
Now that we have gained an understanding of what insurance content marketing is and what it can do to improve business prospects, we come to the hard truth: not everyone is a great writer. Writing content for marketing purposes is a specialized skill that incorporates numerous digital marketing strategies to produce results. These strategies include:
- Keyword analysis and research
- Search engine optimization (SEO)
- Brand building
- Link building
- Tie-ins with social medial marketing
Without these skills and experience in producing engaging, informative, and well-written content, what can an insurance agency do to take advantage of content marketing? The answer lies in outsourcing. A third-party content writing service can help you develop the content you need to attract new audiences and to build your brand.
Benefits of an Outsourced Content Writer
Outsourcing content writer duties to a third-party agency represents an investment toward future growth. The process of developing content is time-intensive and requires specialized skills. Does anyone in your insurance business have the time or the skill necessary to produce results? If the answer is no, outsourcing writing duties makes smart business sense.
Factors to consider when exploring the prospect of hiring a third-party content writer include:
- The cost of having a dedicated writer on staff vs. outsourcing the writing duties to a service provider.
- Insurance content marketing and online marketing budget constraints.
- Lack of knowledge or experience in digital marketing practices (SEO, content marketing, social media marketing) on your existing staff.
- Lack of an actionable content marketing strategy.
- Like of time or skill needed to produce engaging content.
- Poor or no results from your current insurance content marketing attempts.
Outsourced content writers begin the development process by creating a strategy. This strategy defines goals, spells out the steps to reach those goals, and incorporates detailed information about the insurance business and its desired audiences. It also prepares a roadmap for content creation, including video and social media content.
Perhaps the biggest benefit of outsourcing your content writing duties is that third-party services are accountable for the results. If the desired results are not reached, service providers can tweak the content writing and development process to achieve them. An insurance content marketing initiative that incorporates professionally-written content has the power to improve your bottom line, helping you to reach new sales goals and new audiences efficiently.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
