Marketing strategies are essential tools for any agency or business to succeed and thrive over the long term. Insurance agencies offer an essential service, but marketing is still integral to generating revenue. Digital marketing has been critical in the day of social media. Keeping up with trends and developing agency marketing strategies can be challenging if you specialize in insurance — not marketing.
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Marketing Techniques
Consider the following four online marketing ideas unique to the insurance industry.
Offer Clients a User-Friendly Experience
Every blog you publish and ad you pay for ultimately leads to your site, so it’s vital to ensure it doesn’t become a dead end. To accomplish this, you must offer visitors a user-friendly experience. It includes intuitive navigation, visible testimonials from customers, and plenty of calls to action. Most importantly, you should make your contact information readily available so that prospective clients can reach out with any potential questions they may have.
Consider the Benefits of PPC Advertising
Although organic traffic is usually the be-all-end-all, one could not overlook the benefits of pay-per-click advertising. PPC offers insurance companies an easy way to rise above the competition — quite literally — and garner the attention of prospective insureds. You might assume that web searchers ignore ads, but research indicates that the opposite is true. Approximately 75% of people think that paid ads help find the information they’re looking for. It is an impressive statistic, proving that PPC is often an excellent investment.
Create a Strategy to Improve Your SEO
Of course, just because you’re investing in PPC advertising doesn’t mean you should neglect your strategy for attracting organic traffic. To ensure you’re visible to as many potential customers as possible, you should build a plan for boosting your search engine ranking. A good strategy is implementing search engine optimization (SEO) strategies. Likewise, these strategies include using keywords, links, and content to generate traffic.
Invest in Content That’s High-Quality
Perhaps content is the most important of all the tools in your SEO toolbox. Updating your site with blogs can help you rank higher in search results. More importantly, it’s an effective marketing technique that demonstrates value to prospective insureds. When you’re sharing genuinely helpful information, you’re establishing trust with clients, and establishing trust is the best way to achieve conversions. Your content must be high-quality and shareable to generate links and spread across social media channels.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
