A templated website may be something an insurance agency may want to consider when creating a business plan for the web. In this article, we will review the pros and cons of using templated websites to help you decide if they fit your business.
Pros of Using a Website Template
When looking to build a new site for your business, using a templated website can offer several advantages:
Low Upfront Costs
One of the most significant advantages of using a website template is that it is typically much cheaper than hiring a web design team to create something completely custom. Templates can range in price from free up to hundreds of dollars depending on the look and features you are looking for.
Abundance of Options
With the sheer amount of website templates available, you can be sure to find something that matches your needs and looks exactly how you want it to. You can browse through hundreds of templates with different designs, themes, colors, and layouts, allowing for maximum customization with minimal effort.
Quick and Easy Setup
Setting up a website template is straightforward. All you need to do is pick the suitable template, purchase it, customize the colors and images, input any text and content you need, then publish it. Someone could complete this process in just a few hours, depending on the complexity of your template.
What You See is What You Get
The best part about using a website template is knowing precisely what you are getting. Rather than relying on a designer to create something unique, templated websites allow you to preview the look and features of your final product before making any commitment.
Cons of Using a Website Template
The advantages of using a website template are quite attractive; however, there are some cons to consider.
Lack of Uniqueness
One of the most common issues with templated websites is that they often need uniqueness and originality. With so many people using the same template, making your site stand out from the crowd can be challenging.
Hidden Costs
Another issue with website templates is that some secret costs may be involved. For example, if you need a specific feature for your website, you may have to purchase additional plugins or services to get the functionality you are looking for.
Integrations May Be Difficult or Impossible
Integrating specific features and technologies into your site may take time and effort, depending on your template. If you are using a template that does not offer the necessary integrations and customizations you need, it can be frustrating and costly to find and implement the right solutions.
Flexibility
Regarding website templates, there are limits to your flexibility with design and content. Most templates do not allow for custom coding, so templated websites may not be the right solution if you need a more complex or tailored approach. You should invest in a more robust and custom website solution.
Overall, templated websites can be an excellent option for insurance agents looking to create an attractive and functional website quickly and cheaply. However, it is essential to understand that there are some potential pitfalls when using these types of sites, such as a lack of uniqueness, hidden costs, and difficulty with integrations. Weighing these pros and cons should help you decide if a templated website is right for your business. If you could still use some help, view Nielson Marketing’s portfolio of work and see how we have helped other business owners with their website design.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
