A custom-built website can be excellent for your insurance agency, giving you some flexibility. Since 74% of consumers research an insurance agency online before purchasing a policy, having a robust online presence essential in today’s digital world. Therefore, it means a custom-built website can provide agents with the tools they need to stand out, helping them to:
- Build trust with clients
- Help establish you as an authority
- Boost your online insurance agency success
What is a Custom-Built Website?
Using a customized website instead of a cookie-cutter website template, you can create a site crafted that displays your unique selling points as an insurance agent. Furthermore, custom-built websites have increased features and functionalities that reflect your business’s unique goals. From a custom CMS and personalized content on your site to SEO integration, when an insurance agency invests in a custom website, they can ensure they meet all the requirements for success in the insurance agency.
A custom-built website is essential for an agent to succeed online, from better brand recognition to increased ease of use for customers and an improved user experience. Now, let’s dive into a few reasons why it is necessary.
Professional Appearance
Similar to how insurance agents would keep well-manicured office fronts to showcase their business, your website is your digital storefront. In the same way, you would want to avoid potential clients stepping into a disorganized and outdated office; you want customers to avoid landing on a difficult-to-navigate and outdated website. A site with a custom design gives agents complete control over the look, feel, and integrations of the website.
Mobile Responsiveness
In 2022, mobile commerce accounted for over 41% of U.S. retail e-commerce sales. Having a responsive website on mobile devices is no longer a luxury but a necessity for insurance agencies looking to make it online. A custom-built website optimized for cell phones or other mobile devices lets you reach your audience no matter their device.
SEO Optimizations
Custom-built websites come with SEO to make your website more visible to potential customers in search engines. Compared to generic website templates, a custom-built site allows for more control over the content and metadata of each page. It helps direct more organic traffic from search engines to your pages and can help you increase leads and conversions.
Customized Functionality
Every insurance agent is unique, and a custom website built from the ground up around your needs can help set you apart from others. Be it integrating with your CRM system, online quoting tools, or custom-built forms, a custom site gives you the tools to provide a seamless experience.
Putting it all Together
Utilizing a custom-built website for your insurance agency is essential to ensuring you can attract the online business you are looking for. By providing a customized and seamless customer experience, your website can improve sales while increasing your brand’s credibility. Compared to settling for a generic website built on a template, a custom website is a game changer for agents by helping them stand out in the industry with their website.
About Neilson Marketing Services
Since 1988, Neilson Marketing Services has been implementing innovative marketing solutions and strategies for our clients in all areas of marketing. Contact us today at (866) 816-1849 to put our talent, expertise, and vast resources to work for you. Let’s make things happen, together!
