Six Tips for Insurance Marketing Cold Calls

Six Tips for Insurance Marketing Cold Calls

August 15, 2017

Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers.  According to my agency clients there are different schools of thought ...

Making the Most of Your Appointments

June 20, 2017

How many times have you heard this? “Uhmm, was it really a bad appointment or was it the lack of sales skill we sent out to see the prospect? What are the key ingredients of one sales representative over ...

Insurance Marketing Tip and Google Chatter

January 5, 2017

This is just a heads up on a few Google updates, mobile friendly sites, recent web master conversations, website development choices, and noise about Google releasing updates. The bottom line is, it turns out Google did not release an ...

Search Engine Rules

January 2, 2017

Happy New Year! Well, it’s that time when the marketing plan, strategy and budget are outlined and everyone on the team has their marching orders and KPIs (Key Performance Indicators) that need to be reached over the next year. ...

Insurance Marketing and Budget

December 12, 2016

Don’t believe everything you find and read on the internet. We’ve all heard that before, right? How many times have we searched certain short tail or long tail keyword phrases just to find answers to questions or concerns that ...

Year End Cold Calling Tips

September 13, 2016

Most insurance agencies and MGAs that use our services don’t have the ability to review or share calling activity with a sales representative or in-house telemarketers. Their phone system may not be sophisticated enough to offer that type of feature. The ...

Definition of Telemarketing

March 24, 2016

telemarketing noun tele·mar·ket·ing  ˌte-lə-ˈmär-kə-tiŋ Simple Definition of Telemarketing:  The activity or job of selling goods or services by calling people on the telephone. First Known Telemarketing Definition: 1980 The above is a nearly 40-year-old definition of telemarketing by Webster’s, which in ...

Insurance Telemarketing Process & Budget

March 8, 2016

Hearing the words “cold calling” is like hearing metal on a chalk board to many insurance producers and brokers.  It’s often viewed as a frightening, hard, and time-consuming process … and that means it doesn’t get the attention as ...

Specialty Insurance & Internet Marketing

February 4, 2016

Do any of these comments or phrases ring a bell? I work on referrals only I know everyone in my marketplace We don’t need a website to market our products My target market does not corporate the Internet Internet ...

Insurance SEO Tips for Google in 2016

December 17, 2015

This is a heads up for anyone that’s engaged in SEO and would like to be prepared in January 2016: Be ready when reviewing your web traffic, it just may take a dive along with the penguins above. There ...