Writing for the internet is a surprisingly tricky thing to master. When you’re writing blogs or other content for your site, not only do you need to clearly convey your message and drive your audience to become your customers, ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
In recent years, insurance marketers have fielded more questions about duplicate content on websites and blogs. To help clear up the confusion, we wanted to share how Google goes about measuring content, how their standards have changed, and what ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
If you’re an insurance company and you have a Digital Insurance Marketing plan, you are ahead of the curve. Believe it or not, even today, many insurance companies naively believe that their existing customer base is sufficient to keep ...
Do any of these comments or phrases ring a bell? I work on referrals only I know everyone in my marketplace We don’t need a website to market our products My target market does not corporate the Internet Internet ...
The main factor that agencies need to realize about utilizing content planning as part of their Insurance Marketing Plan is that there is a science to it. I know what you’re thinking; “Science? I’m just trying to master what ...
Consumer habits change constantly. We watch countless YouTube videos, devour hours of Netflix, listen to audio books. But write a company blog? Update your website copy? Read every email or business correspondence? Nobody has time for that! So why ...
In order to understand what inbound marketing looks like for insurance agencies, and how it benefits your agency, it’s first important to understand what “inbound” marketing is. This marketing method is a non-disruptive way to attract visitors to your ...
