Digital marketers face many unique challenges as they attempt to reach diverse demographic groups. Marketing approaches that work for a certain segment of the population may not be sufficient or effective enough to resonate with another segment. As a ...
Since the dawn of online search in the early 1990s, keywords have been a critical component. In the earliest search engines, users would type in a single keyword, hit enter, and receive a list of results that included the ...
If there is one truth in the search engine optimization (SEO) field, it is that nothing remains the same for long. Strategies and techniques that produced results in the past may not be sufficient to maintain search visibility in ...
Few tools have captivated the digital marketing industry quite like social media. From their very first days, social media platforms like Facebook, Twitter, YouTube, and Pinterest have represented innovative approaches to online marketing, providing a wealth of resources for ...
For the search engine optimization (SEO) professional, there are literally hundreds of website performance metrics available. These metrics point to how a given website is doing in terms of audience attention, search engine placement, and many other factors. Not ...
Litigation besieging the accessibility of online services and website content continues to proliferate in the United States. We predict that the number of website accessibility lawsuits will triple over the next 24-36 months. Though the state of New York ...
Digital marketing professionals have many tools at their disposal to showcase clients and their products or services. In many marketing campaigns, combinations of tools and strategies will be leveraged, improving visibility in online searches and attracting new audiences. Among ...
In the field of digital marketing, there are many different components of a marketing campaign that can influence discovery of a given site in search engines. Search engine optimization, or SEO, is comprised of hundreds of on- and off-page ...
The insurance industry is a dynamic marketplace, with new products and services being developed at a frantic pace. Economic drivers influence the industry, and in a strengthening economy, it is crucial for insurance agencies to market themselves efficiently. It ...
The goal of any digital marketing campaign is to generate leads. In online marketing for insurance agents, quality leads are the key to business growth. Quality leads improve conversion rates, or the concept of turning website visitors into paying ...
