Search engine optimization (SEO) is the principle that dominates the digital marketing landscape. Positioning websites and related web properties to rank at or near the top of search engine results pages helps improve search visibility, driving traffic to a ...
This post was originally published on October 10, 2014. It was updated and republished on February 1, 2019. A common misconception among our clients is that a website is a one-and-done deal. They feel that once they’ve set up ...
In the world of digital marketing, there are many tools and tactics used to bring potential customers to a given website. What those customers do once they reach a specific page, however, is the make-or-break of digital marketing. Marketers ...
If you’ve ever tried publishing a piece of online content, particularly on a platform like WordPress, you might have been overwhelmed at one point by the smorgasbord of post options that await you once you’ve put in the main ...
This post was originally published on June 24, 2015. It was updated and re-published on January 7, 2019. Whether it’s a blog, eBook, social media post, website copy or email campaign, (well-written) content is essential to drive your business ...
Over the past five years, the digital marketing landscape has shifted dramatically. What worked in years past is no longer sufficient in driving traffic to a given website. New tools, coupled with evolving search engine algorithms, have provided digital ...
You likely create a great deal of online content for your business. If you have a website, you will have pages of content about your business, your mission, your products and services, your team, and more. But the most ...
This post was originally published on December 10, 2014. It was updated and re-published on December 12, 2018. There has been a long-standing debate about the purpose that meta descriptions serve in your SEO strategy. Some say that they ...
No matter if you own a small insurance firm or a large corporation, your website is a primary customer-facing resource. Websites typically form the backbone of online marketing for insurance agents, and they allow business owners to share details ...
Digital marketing is a complex process, using a wide range of strategies and features to resonate with potential customers. Search engine optimization, or SEO, is the core of any digital marketing campaign; SEO influences every aspect of the campaign, ...
