How many of you are reading this blog on your phone or tablet? Chances are, it’s a significant number of you. As of late 2017, 80 percent of internet users own a smartphone, and consumers on average spend 69 ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
In recent years, insurance marketers have fielded more questions about duplicate content on websites and blogs. To help clear up the confusion, we wanted to share how Google goes about measuring content, how their standards have changed, and what ...
Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing, we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...
Insurance Marketing in 2017 > Mobile-Friendly Site Design On April 21, 2015, we experienced what webmasters and web developers have dubbed “Mobilegeddon.” The world may not have ended, but previous ranking criteria did leave and was replaced by a ...
Insurance Marketing in 2017 > Creating a Strong Custom Insurance Website Today, people all over the world have been looking to the internet to tell them more about products and companies. As more and more people have turned to ...
Now that we’re halfway through 2017, it’s the perfect time to take a look at what the previous six months have held and what we can expect for the latter half of the year, specifically in the realm of ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
In the marketing world, data is key. If you are looking to expand your footprint, the best way to do so is by tracking down qualified leads. As Forbes says, in today’s marketing landscape, traffic is meaningless; instead, you ...
This is just a heads up on a few Google updates, mobile friendly sites, recent web master conversations, website development choices, and noise about Google releasing updates. The bottom line is, it turns out Google did not release an ...
