Happy New Year! Well, it’s that time when the marketing plan, strategy and budget are outlined and everyone on the team has their marching orders and KPIs (Key Performance Indicators) that need to be reached over the next year. ...
Every new year is unpredictable and full of surprises, but there’s one certainty you can count on: the Digital Marketing industry will continue to evolve. Those of us who with an interest in marketing will surely look back with ...
Considering today’s fierce competitive insurance industry environment, agents, MGAs, and wholesalers must identify ways to differentiate themselves and gain market share. The most successful businesses understand that a robust Digital Marketing strategy is the number one way to do ...
Do any of these comments or phrases ring a bell? I work on referrals only I know everyone in my marketplace We don’t need a website to market our products My target market does not corporate the Internet Internet ...
Let’s talk about half-measures, and doing things “in-house”. Being in an insurance marketing agency has allowed me the unique opportunity to see a lot of companies in different stages of their online marketing efforts. From their expectations to their willingness to make those expectations ...
The Importance of an Effective Insurance Website- Part 1 By Larry Neilson, CEO, Neilson Marketing Services There are, on many occasions, insurance clients we hear from that feel their existing website is doing great, and that building and maintaining ...
