The coronavirus pandemic has had profound effects on world economies. In the United States, business interruptions, closures, and mass layoffs have dramatically altered the economic landscape. Some industries have been affected much harder than others; the insurance sector, so ...
In the wake of the coronavirus pandemic gripping the world in the spring and summer of 2020, consumers around the globe have dramatically altered their purchasing habits. With stay-at-home orders and restricted movements caused by concern over the spread ...
Most of today’s business owners know that visibility in online searches is the key to attracting new customers. Regardless of business size or type, the principles of search engine optimization (SEO) can help improve a firm’s ability to be ...
Since the dawn of online search in the early 1990s, keywords have been a critical component. In the earliest search engines, users would type in a single keyword, hit enter, and receive a list of results that included the ...
The insurance industry is a dynamic marketplace, with new products and services being developed at a frantic pace. Economic drivers influence the industry, and in a strengthening economy, it is crucial for insurance agencies to market themselves efficiently. It ...
This blog was originally published on November 26, 2014. It was updated and re-published on November 9, 2018. Think of all the times you signed up for something online. Maybe it was an email newsletter or online class. Maybe ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
According to a recent report by Deloitte on the state of the insurance industry, hopes for accelerated growth and improved bottom-line profitability were tempered throughout 2017 as a result of both natural (Hurricanes Harvey, Irma and Maria; wildfires) and ...
How many times have you heard someone say in a company meeting “we need to be on social” and thought, ‘what business does an insurance agency have being on Facebook’? We’re sure you have—although the reason you need to ...
In recent years, insurance marketers have fielded more questions about duplicate content on websites and blogs. To help clear up the confusion, we wanted to share how Google goes about measuring content, how their standards have changed, and what ...
