Hearing the words “cold calling” is like hearing metal on a chalk board to many insurance producers and brokers. It’s often viewed as a frightening, hard, and time-consuming process … and that means it doesn’t get the attention as ...
Keywords are to Internet marketing what lists are to traditional marketing. Building a website, or a page on a website without considering keywords is like listing your business in a directory without telling people what you do. Like the ...
Let’s talk about half-measures, and doing things “in-house”. Being in an insurance marketing agency has allowed me the unique opportunity to see a lot of companies in different stages of their online marketing efforts. From their expectations to their willingness to make those expectations ...
When it comes to maintaining a social media presence, the first thing that likely comes to mind is Facebook. Next to Google, Facebook is the 2nd-most visited website on the internet, reaching about 1.28 billion monthly active users. You’ll read ...
In order to understand what inbound marketing looks like for insurance agencies, and how it benefits your agency, it’s first important to understand what “inbound” marketing is. This marketing method is a non-disruptive way to attract visitors to your ...
I’ll cut to the chase: Your audience is changing, regulations are shifting in weird ways, and markets are softening. The old ways aren’t doing as well as they used to, or at the very least, aren’t growing in a sustainable ...
Local SEO for Insurance Agents: An Introduction The way people have searched has evolved. From the original concept of the internet in 1962, this “Galactic Network” of interconnected computers has evolved into something more. As Google continued to grow, ...
As many veterans of the insurance industry know, a soft market can lead to swift declines in prices as carriers compete for premium growth. Prices will fall as the excess of supply over demand increases. So what can you ...
