While digital marketing has undoubtedly evolved over the past few years, it is important to remember other forms of marketing. Here at Neilson Marketing Services, we integrate up-to-date digital marketing strategies with more traditional marketing practices in order to ...
This is just a heads up on a few Google updates, mobile friendly sites, recent web master conversations, website development choices, and noise about Google releasing updates. The bottom line is, it turns out Google did not release an ...
Happy New Year! Well, it’s that time when the marketing plan, strategy and budget are outlined and everyone on the team has their marching orders and KPIs (Key Performance Indicators) that need to be reached over the next year. ...
Every new year is unpredictable and full of surprises, but there’s one certainty you can count on: the Digital Marketing industry will continue to evolve. Those of us who with an interest in marketing will surely look back with ...
Don’t believe everything you find and read on the internet. We’ve all heard that before, right? How many times have we searched certain short tail or long tail keyword phrases just to find answers to questions or concerns that ...
Hearing the words “cold calling” is like hearing metal on a chalk board to many insurance producers and brokers. It’s often viewed as a frightening, hard, and time-consuming process … and that means it doesn’t get the attention as ...
Keywords are to Internet marketing what lists are to traditional marketing. Building a website, or a page on a website without considering keywords is like listing your business in a directory without telling people what you do. Like the ...
Let’s talk about half-measures, and doing things “in-house”. Being in an insurance marketing agency has allowed me the unique opportunity to see a lot of companies in different stages of their online marketing efforts. From their expectations to their willingness to make those expectations ...
When it comes to maintaining a social media presence, the first thing that likely comes to mind is Facebook. Next to Google, Facebook is the 2nd-most visited website on the internet, reaching about 1.28 billion monthly active users. You’ll read ...
In order to understand what inbound marketing looks like for insurance agencies, and how it benefits your agency, it’s first important to understand what “inbound” marketing is. This marketing method is a non-disruptive way to attract visitors to your ...
