In the field of digital marketing, there are many different components of a marketing campaign that can influence discovery of a given site in search engines. Search engine optimization, or SEO, is comprised of hundreds of on- and off-page ...
This post was originally published on October 10, 2014. It was updated and republished on February 1, 2019. A common misconception among our clients is that a website is a one-and-done deal. They feel that once they’ve set up ...
In the world of digital marketing, there are many tools and tactics used to bring potential customers to a given website. What those customers do once they reach a specific page, however, is the make-or-break of digital marketing. Marketers ...
This blog was originally published on November 26, 2014. It was updated and re-published on November 9, 2018. Think of all the times you signed up for something online. Maybe it was an email newsletter or online class. Maybe ...
If you own an insurance company with a website, you may be surprised to learn that you have a very limited time in which to make a favorable impression with website visitors. Online marketing for insurance agents takes into account ...
How many of you are reading this blog on your phone or tablet? Chances are, it’s a significant number of you. As of late 2017, 80 percent of internet users own a smartphone, and consumers on average spend 69 ...
Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing, we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...
Insurance Marketing in 2017 > Creating a Strong Custom Insurance Website Today, people all over the world have been looking to the internet to tell them more about products and companies. As more and more people have turned to ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
