As we discussed last month, there are many things that go into an effective content marketing strategy. From your target audience to your overall marketing goals, there are multiple aspects of your overall strategy that will influence what kind ...
According to a 2017 survey of B2B marketers, the most successful B2B marketers spend 40 percent of their overall marketing budget on content marketing alone. Content marketing—a form of marketing that deals with the creation and sharing of online ...
Writing for the internet is a surprisingly tricky thing to master. When you’re writing blogs or other content for your site, not only do you need to clearly convey your message and drive your audience to become your customers, ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
Pst! Hey, you! Yeah, you! The one watching the hilarious cat video on YouTube. Did you know that videos can be used as an effective insurance marketing strategy? With all the silly pet pricks and ice bucket challenges, we’re ...
Anatomy of a Strong Marketing Blog Post When it comes to blogging and content generation, everyone has their own technique. However, there are a few things that many of the most successful posts and blogs share in common. Here ...
