Local SEO vs. Organic SEO: Which Should You Use?

Local SEO vs. Organic SEO: Which Should You Use?

January 24, 2020

Search engine optimization, or SEO, is a powerful component of a company’s online “footprint”. SEO is the process of creating websites that are easy for search engines to find and index. This process also makes sites easier to find ...

How to Utilize the Google Knowledge Graph for Your Brand or Business

January 17, 2020

Since its beginning, Google and its eponymous search engine have had one goal: to provide users with accurate, relevant, and informative search results. The search platform has evolved over the years, with the company adding features and functionality. Today, ...

Posting Content: How Often Should You Do It?

December 13, 2019

Digital marketers know that one of the most effective internet marketing strategies is that of web content. Content, whether it is posted to blogs, company websites, or social media profiles, has the potential to resonate with viewers. More importantly, ...

How Instagram and SEO Can Work Together

November 22, 2019

Among Internet marketing strategies, few have revolutionized the digital marketing landscape quite like social media. Platforms like Facebook, Twitter, and YouTube have provided marketers with easy-to-use tools, allowing them to reach global audiences with a few clicks of the ...

Ways to Utilize Pinterest for Your Business

October 25, 2019

Social media platforms have revolutionized the digital marketing space. With a simple profile and a few clicks of the mouse, companies have the ability to reach a global audience. Platforms like Facebook, Twitter, and YouTube dominate in internet marketing ...

ADA Website Compliance: What it Is, Why You Need It, and How to Make Your Website Accessible

October 21, 2019

Over the past several years, we have fielded countless questions from clients and prospective clients regarding the Americans with Disabilities Act (ADA) and whether it extends from physical property to digital property. The answer is yes. Just like your ...

Your Business’s Facebook Page: The Right and Wrong Ways to Reach Out

September 27, 2019

Social media has revolutionized the digital marketing field. Platforms like Twitter, Pinterest, and Facebook offer tools for impactful internet marketing strategies, reaching new audiences for a fraction of the cost of traditional advertising outlets like print, radio, or television. ...

Learning About Link-Building: What It Is, and How It Can Help You

September 20, 2019

Most of today’s business owners know that visibility in online searches is the key to attracting new customers. Regardless of business size or type, the principles of search engine optimization (SEO) can help improve a firm’s ability to be ...

Tips to Improve Your Business’s Social Media Following (Without Buying Followers)

August 30, 2019

It is no secret that social media platforms like Facebook, Instagram, and Twitter have revolutionized digital marketing. These platforms allow anyone to reach a global audience with a few clicks of a mouse. Better yet, social media is cost-effective, ...

How to Use Google Ads to Your Advantage

August 23, 2019

Advertising is a key component of business growth. This vital aspect of digital marketing, when done efficiently, has the potential to provide a great return on investment while it helps to get your company’s message out to those who ...