Many of you are likely aware of how SEO functions in improving the performance of your websites or blog posts, but SEO is just as important when creating video content. Whether you’re looking to improve your ranking on search ...
While digital marketing has undoubtedly evolved over the past few years, it is important to remember other forms of marketing. Here at Neilson Marketing Services, we integrate up-to-date digital marketing strategies with more traditional marketing practices in order to ...
This is just a heads up on a few Google updates, mobile friendly sites, recent web master conversations, website development choices, and noise about Google releasing updates. The bottom line is, it turns out Google did not release an ...
Considering today’s fierce competitive insurance industry environment, agents, MGAs, and wholesalers must identify ways to differentiate themselves and gain market share. The most successful businesses understand that a robust Digital Marketing strategy is the number one way to do ...
Don’t believe everything you find and read on the internet. We’ve all heard that before, right? How many times have we searched certain short tail or long tail keyword phrases just to find answers to questions or concerns that ...
Hearing the words “cold calling” is like hearing metal on a chalk board to many insurance producers and brokers. It’s often viewed as a frightening, hard, and time-consuming process … and that means it doesn’t get the attention as ...
The main factor that agencies need to realize about utilizing content planning as part of their Insurance Marketing Plan is that there is a science to it. I know what you’re thinking; “Science? I’m just trying to master what ...
Keywords are to Internet marketing what lists are to traditional marketing. Building a website, or a page on a website without considering keywords is like listing your business in a directory without telling people what you do. Like the ...
When it comes to maintaining a social media presence, the first thing that likely comes to mind is Facebook. Next to Google, Facebook is the 2nd-most visited website on the internet, reaching about 1.28 billion monthly active users. You’ll read ...
In order to understand what inbound marketing looks like for insurance agencies, and how it benefits your agency, it’s first important to understand what “inbound” marketing is. This marketing method is a non-disruptive way to attract visitors to your ...
