In recent years, insurance marketers have fielded more questions about duplicate content on websites and blogs. To help clear up the confusion, we wanted to share how Google goes about measuring content, how their standards have changed, and what ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
Happy New Year! Well, it’s that time when the marketing plan, strategy and budget are outlined and everyone on the team has their marching orders and KPIs (Key Performance Indicators) that need to be reached over the next year. ...
Do any of these comments or phrases ring a bell? I work on referrals only I know everyone in my marketplace We don’t need a website to market our products My target market does not corporate the Internet Internet ...
