Every new year is unpredictable and full of surprises, but there’s one certainty you can count on: the Digital Marketing industry will continue to evolve. Those of us who with an interest in marketing will surely look back with ...
Considering today’s fierce competitive insurance industry environment, agents, MGAs, and wholesalers must identify ways to differentiate themselves and gain market share. The most successful businesses understand that a robust Digital Marketing strategy is the number one way to do ...
If your business has a Facebook page, Twitter account, or LinkedIn profile, you’re ahead of the curve. Creating a Social Media Marketing presence is the first step in harnessing the immense power of these platforms and distinguishing yourself from ...
If you’re an insurance company and you have a Digital Insurance Marketing plan, you are ahead of the curve. Believe it or not, even today, many insurance companies naively believe that their existing customer base is sufficient to keep ...
The main factor that agencies need to realize about utilizing content planning as part of their Insurance Marketing Plan is that there is a science to it. I know what you’re thinking; “Science? I’m just trying to master what ...
Pst! Hey, you! Yeah, you! The one watching the hilarious cat video on YouTube. Did you know that videos can be used as an effective insurance marketing strategy? With all the silly pet pricks and ice bucket challenges, we’re ...
Consumer habits change constantly. We watch countless YouTube videos, devour hours of Netflix, listen to audio books. But write a company blog? Update your website copy? Read every email or business correspondence? Nobody has time for that! So why ...
Remember the days when you would log on to your AOL account and hear the lovely sounds of a 56k dial-up modem as you waited to connect to the world wide web? Those days are still here…sort of. The ...
When it comes to maintaining a social media presence, the first thing that likely comes to mind is Facebook. Next to Google, Facebook is the 2nd-most visited website on the internet, reaching about 1.28 billion monthly active users. You’ll read ...
In order to understand what inbound marketing looks like for insurance agencies, and how it benefits your agency, it’s first important to understand what “inbound” marketing is. This marketing method is a non-disruptive way to attract visitors to your ...
