Common Mistakes in Content Marketing

Common Mistakes in Content Marketing

October 12, 2018

In several of our recent blog posts, we’ve discussed some of the most effective methods of content marketing. We’ve explored the building blocks of an effective content strategy as well as the specifics of writing for SEO and how ...

How a Style Guide Can Help with Your Content Marketing

October 5, 2018

As we discussed last month, there are many things that go into an effective content marketing strategy. From your target audience to your overall marketing goals, there are multiple aspects of your overall strategy that will influence what kind ...

Why Visitors Don’t Like Your Website

September 28, 2018

If you own an insurance company with a website, you may be surprised to learn that you have a very limited time in which to make a favorable impression with website visitors. Online marketing for insurance agents takes into account ...

How to Get Leads That Convert

September 21, 2018

In the field of digital marketing, the concept of conversion is at the heart of marketing efforts. Converting site visitors into actual customers should be the priority of digital marketing teams, allowing the organization to thrive even in competitive ...

What Makes an Effective Content Strategy?

September 14, 2018

According to a 2017 survey of B2B marketers, the most successful B2B marketers spend 40 percent of their overall marketing budget on content marketing alone. Content marketing—a form of marketing that deals with the creation and sharing of online ...

Writing for SEO: Myths and Facts

September 7, 2018

Writing for the internet is a surprisingly tricky thing to master. When you’re writing blogs or other content for your site, not only do you need to clearly convey your message and drive your audience to become your customers, ...

If Your Site Isn’t Optimized for Mobile, Your Ranking Will Suffer

July 20, 2018

How many of you are reading this blog on your phone or tablet? Chances are, it’s a significant number of you. As of late 2017, 80 percent of internet users own a smartphone, and consumers on average spend 69 ...

Neilson Marketing Services Enhances Digital Services with New Director of Digital Marketing

April 23, 2018

Neilson Marketing Services is pleased to welcome Darren Dunner as our new Director of Digital Marketing. Darren will lead Neilson Marketing’s SEO and other digital services for its insurance agency, wholesaler, MGA and program administrator clientele. Endearingly referred to ...

3 Ways Insurance Agencies Can Master Social Media

March 23, 2018

How many times have you heard someone say in a company meeting “we need to be on social” and thought, ‘what business does an insurance agency have being on Facebook’? We’re sure you have—although the reason you need to ...

Understanding Duplicate Content: Rules & Myths

February 20, 2018

In recent years, insurance marketers have fielded more questions about duplicate content on websites and blogs.  To help clear up the confusion, we wanted to share how Google goes about measuring content, how their standards have changed, and what ...