Digital marketing is a constantly-evolving industry, with new practices and strategies used by marketing professionals to leverage the power of the Web. Search engines are also in a constant state of evolution, necessitating different approaches for digital marketers with ...
If you’ve ever tried publishing a piece of online content, particularly on a platform like WordPress, you might have been overwhelmed at one point by the smorgasbord of post options that await you once you’ve put in the main ...
Over the past five years, the concept of local search has transformed the digital marketing industry. Businesses thrive when they are able to attract local customers, and local search helps to facilitate this process. As part of the broader ...
Digital marketing is a complex process, using a wide range of strategies and features to resonate with potential customers. Search engine optimization, or SEO, is the core of any digital marketing campaign; SEO influences every aspect of the campaign, ...
Digital marketing is an ever-evolving profession, adopting new technologies and new strategies to supplant previous techniques. Search engines are also evolving at a steady rate, becoming capable of new search indexing and results delivery features with each passing year. ...
As we discussed last month, there are many things that go into an effective content marketing strategy. From your target audience to your overall marketing goals, there are multiple aspects of your overall strategy that will influence what kind ...
In the field of digital marketing, the concept of conversion is at the heart of marketing efforts. Converting site visitors into actual customers should be the priority of digital marketing teams, allowing the organization to thrive even in competitive ...
How many of you are reading this blog on your phone or tablet? Chances are, it’s a significant number of you. As of late 2017, 80 percent of internet users own a smartphone, and consumers on average spend 69 ...
Insurance Marketing in 2017 > Mobile-Friendly Site Design On April 21, 2015, we experienced what webmasters and web developers have dubbed “Mobilegeddon.” The world may not have ended, but previous ranking criteria did leave and was replaced by a ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
