Happy New Year! Well, it’s that time when the marketing plan, strategy and budget are outlined and everyone on the team has their marching orders and KPIs (Key Performance Indicators) that need to be reached over the next year. ...
Do any of these comments or phrases ring a bell? I work on referrals only I know everyone in my marketplace We don’t need a website to market our products My target market does not corporate the Internet Internet ...
This is a heads up for anyone that’s engaged in SEO and would like to be prepared in January 2016: Be ready when reviewing your web traffic, it just may take a dive along with the penguins above. There ...
Pst! Hey, you! Yeah, you! The one watching the hilarious cat video on YouTube. Did you know that videos can be used as an effective insurance marketing strategy? With all the silly pet pricks and ice bucket challenges, we’re ...
Keywords are to Internet marketing what lists are to traditional marketing. Building a website, or a page on a website without considering keywords is like listing your business in a directory without telling people what you do. Like the ...
The Importance of an Effective Insurance Website- Part 1 By Larry Neilson, CEO, Neilson Marketing Services There are, on many occasions, insurance clients we hear from that feel their existing website is doing great, and that building and maintaining ...
