In the field of digital marketing, the concept of conversion is at the heart of marketing efforts. Converting site visitors into actual customers should be the priority of digital marketing teams, allowing the organization to thrive even in competitive ...
Writing for the internet is a surprisingly tricky thing to master. When you’re writing blogs or other content for your site, not only do you need to clearly convey your message and drive your audience to become your customers, ...
How many of you are reading this blog on your phone or tablet? Chances are, it’s a significant number of you. As of late 2017, 80 percent of internet users own a smartphone, and consumers on average spend 69 ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
Neilson Marketing Services is pleased to welcome Darren Dunner as our new Director of Digital Marketing. Darren will lead Neilson Marketing’s SEO and other digital services for its insurance agency, wholesaler, MGA and program administrator clientele. Endearingly referred to ...
In recent years, insurance marketers have fielded more questions about duplicate content on websites and blogs. To help clear up the confusion, we wanted to share how Google goes about measuring content, how their standards have changed, and what ...
Updated April 29, 2020 In part 1 of this series on the importance of effective insurance marketing, we’d talked about a number of critical reasons why building a new website is essential in today’s digital communication world, as well ...
Insurance Marketing in 2017 > Mobile-Friendly Site Design On April 21, 2015, we experienced what webmasters and web developers have dubbed “Mobilegeddon.” The world may not have ended, but previous ranking criteria did leave and was replaced by a ...
Insurance Marketing in 2017 > Creating a Strong Custom Insurance Website Today, people all over the world have been looking to the internet to tell them more about products and companies. As more and more people have turned to ...
Now that we’re halfway through 2017, it’s the perfect time to take a look at what the previous six months have held and what we can expect for the latter half of the year, specifically in the realm of ...
