In the field of digital marketing, the concept of conversion is at the heart of marketing efforts. Converting site visitors into actual customers should be the priority of digital marketing teams, allowing the organization to thrive even in competitive ...
How many of you are reading this blog on your phone or tablet? Chances are, it’s a significant number of you. As of late 2017, 80 percent of internet users own a smartphone, and consumers on average spend 69 ...
There are a few important steps to building landing pages that convert. If someone ends up on your site’s landing page, they were most likely attempting to find answers. This can vary from people wanting to purchase products to ...
According to a recent report by Deloitte on the state of the insurance industry, hopes for accelerated growth and improved bottom-line profitability were tempered throughout 2017 as a result of both natural (Hurricanes Harvey, Irma and Maria; wildfires) and ...
Neilson Marketing Services is pleased to welcome Darren Dunner as our new Director of Digital Marketing. Darren will lead Neilson Marketing’s SEO and other digital services for its insurance agency, wholesaler, MGA and program administrator clientele. Endearingly referred to ...
Are your managers drinking the juice being served up in droves that Millennials are afraid of being pushy, dealing with high pressure, selling, and cold-calling? Here’s a wake-up call: Businesses looking to hire don’t tie job descriptions to the ...
Building a solid sales foundation is the key to making quality phone calls when setting appointments or gathering renewal dates from centers of influence and C-level decision makers. According to my agency clients there are different schools of thought ...
Insurance Marketing in 2017 > Mobile-Friendly Site Design On April 21, 2015, we experienced what webmasters and web developers have dubbed “Mobilegeddon.” The world may not have ended, but previous ranking criteria did leave and was replaced by a ...
Insurance Marketing in 2017 > Creating a Strong Custom Insurance Website Today, people all over the world have been looking to the internet to tell them more about products and companies. As more and more people have turned to ...
Now that we’re halfway through 2017, it’s the perfect time to take a look at what the previous six months have held and what we can expect for the latter half of the year, specifically in the realm of ...
