Though digital marketing has seen an exponential growth in recent years, we advise that you round out your marketing strategy with a significant amount of offline marketing. In addition to bolstering your digital marketing efforts by an average of ...
How many times have you heard this? “Uhmm, was it really a bad appointment or was it the lack of sales skill we sent out to see the prospect? What are the key ingredients of one sales representative over ...
In today’s insurance landscape, offline marketing is just not enough. Forbes has found that 82 percent of customers look to the internet to research companies, and Demand Metric has revealed that while content marketing is 62 percent less expensive ...
In the marketing world, data is key. If you are looking to expand your footprint, the best way to do so is by tracking down qualified leads. As Forbes says, in today’s marketing landscape, traffic is meaningless; instead, you ...
Many of you are likely aware of how SEO functions in improving the performance of your websites or blog posts, but SEO is just as important when creating video content. Whether you’re looking to improve your ranking on search ...
While digital marketing has undoubtedly evolved over the past few years, it is important to remember other forms of marketing. Here at Neilson Marketing Services, we integrate up-to-date digital marketing strategies with more traditional marketing practices in order to ...
Happy New Year! Well, it’s that time when the marketing plan, strategy and budget are outlined and everyone on the team has their marching orders and KPIs (Key Performance Indicators) that need to be reached over the next year. ...
Every new year is unpredictable and full of surprises, but there’s one certainty you can count on: the Digital Marketing industry will continue to evolve. Those of us who with an interest in marketing will surely look back with ...
If your business has a Facebook page, Twitter account, or LinkedIn profile, you’re ahead of the curve. Creating a Social Media Marketing presence is the first step in harnessing the immense power of these platforms and distinguishing yourself from ...
